Vision Statement

To be a socially relevant company, respected for high quality
standards and innovative products

Socially Relevant

Creating products and brands that define the aspirations of Urban India

Respected

Preferred choice of our consumers, recognized as a meaningful workplace by our employees and as a valuable player by our trade partners

High Quality Standards

Adhering to all Safety & Quality regulations in accordance with law of the land Innovative Products: Providing solutions for unmet consumer needs, either through product upgrades or new category creation

Mission Statement

We will always provide high quality products & services that are geared towards
providing comfort, confidence and good health to our consumers

Purpose

To help our consumers lead fuller lives

Value

Quality above everything